Welcome to the Official Web Site for

Vernon's Jamaican Jerk Sauce Products

www.vernonsjerksauce.com

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The Spice Trade:

Americans are cutting salt and fat from their diets - but not taste. Instead, they're sprinkling spice - and lots of it - on food. The American Spice Trade Association reports a 50-million-pound jump in consumption since 1989 and entrepreneurs from coast to coast are finding ways to tap into this trend for exotic flavor. For example, there's a Californian who's marketing jalapeño pepper lollipops and a New Yorker who opened a spice supermarket.

The King of Jerk

"People used to be afraid of hot foods." Says Allan Vernon, founder of Vernon's Jerk Sauce Inc. "But today even McDonald's sells spicy foods."

Vernon, a Jamaican born restaurateur, took the advice of his customers and marketed Vernon's Jerk, a sauce he'd been serving at his two New York cateries since 1982. Last year, he contacted a spaghetti sauce factory to bottle his jerk (that's the jolt you get from the spices). He's since been moving 200 cases a month of the $4 sauce through Macys, Bloomingdales and mail order. Even Bill Cosby calls 1-800-660-JERK when the urge hits. Vernon says sales will top $200,000 this year.